Why is SEO optimization important?

SEO optimization is important because most people only click on the top search engine results, because that’s where they find the best answers to all their questions . Let’s say you are looking for an online store that sells eyewear. You’ll probably get hundreds of thousands of results, but you’ll likely find the answer you’re looking for before page five. So if your website doesn’t show up on the first results pages, users will probably never notice it.

Search engine optimization, better known as SEO optimization, is an important tool for website visibility and online marketing. It is the process that improves a website’s position on the search engine results page (SERP).

This is exactly what we mean by SEO. And that is what we do:

• Analysis and conception
• Research of target group-specific search terms (keywords)
• Competitive analysis of search terms
• Optimization of search terms with regard to frequent search queries and the competitive situation
• Analysis of link popularity (PageRank, number of relevant links for search engines)
• Technical, content and structural analysis of websites
• Conception of measures to optimize websites
• Revise the page structure, page title, URLs
• semantic structuring of content (e.g. headings)
• Optimizing existing content for relevant search terms (texts, images, internal links)
• Text creation – according to relevant search terms
• Writing special marketing texts to increase click motivation (meta description)
• Sustainable and recurring SEO measures
• Creation of optimized content (e.g. news, new subpages, etc. )
• Link building ( e.g. entries in effective web directories, related websites)
• Control of the content, possibly suggestions for optimization
• Link Building